Posts Tagged ‘public relations’

How Penn State Can Recover From Their Catastrophic Paterno PR Nightmare

In the course of 7 days, 150 years of goodwill and good standing in Penn State University were obliterated at the expense of protecting the legacy of a gentleman who batted an eye while children were being repeatedly raped – One of the most epic PR disasters in the history of America. The only thing Penn State could have done worse was harbor terrorists.

Penn State can actually recover from this and here’s a simple plan how.

Our Drama Free Workplace Policy

We feel that individuals that have these mentioned characteristics can substantially slow down the productivity of your efforts (and ultimately cost your company thousands of dollars). Also, these individuals can poison your positive energy which in turn will affect your other clients. You and I have a responsibility to provide exceptional service but, we don’t have a responsibility to be the sponge or a person’s inner emotional turmoil. When we implemented our Drama Free Workplace policy, we saw a brief drop in revenue but, then a surge of growth. Plus, we’ve more time available to service our other clients (all of whom are amazing – they’re all 24-7 workacholics!) and we’re generally much happier.

Benefits of Legal PR

Recently we started a new division in affiliation with Goldman McCormick called Legal PR Team (www.legalprteam.com). Legal PR Team focuses specifically on placing Attorneys on TV & Radio interviews as well as managing their press conferences. To an attorney attempting to raise their profile and that of the case they’re overseeing, there’s no better friend than public relations.

When an attorney appears on radio or TV show as the legal expert on whatever current event (s) is topping the headlines, their credibility grows and millions of people learn who they are. It’s not uncommon for an attorney to see a serge in web traffic and spikes in inquires following their interview. 10 of 10 attorneys who understand the value of media list their press credentials on their website – often doing so in the first sentence “See on CNN’s “Nancy Grace” and Fox News, Criminal Defense Attorney……”

Awards & BS

Awards & BS are two things that the world seems put a great deal of importance on but, are also two things that our agency couldn’t care less about. At Goldman McCormick, we only have three priorities

Miley Cyrus PR Fallout

Cyrus can learn a lot from Brittney Spears who presented herself as a pristine, good girl for so many years before collapsing under her carefully constructed PR lie. Spears did several things that the public at the time considered reprehensible but, in the end she still performs and she still has millions of fans. Cyrus doesn’t have to go through was Spears did if she’s simply honest with her fans. She may lose some of her fans in the short term but, she’ll gain a tremendous amount of respect from her loyal fans in the long term.

Why W’s Approval Rating Has Risen

Why has President George W. Bush’s approval rating surpassed that of President Barack Obama’s? A number of reasons that likely neither Liberal nor Conservative minded individuals think are the forefront causes.

Tiger Woods’ Twitter Press Conference

Woods used Twitter to communicate directly to his fans without fear of any scrutiny from professional journalists or intrusive paparazzi. We think if he continues to do this, Woods will eventually reestablish the strong connection of personal intimacy he once had with his loyal fans.

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